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STAKO

The STAKO brand dates back to the 1960s. Years of reliable work have made STAKO an autogas industry expert. Today, it is the world’s leading manufacturer of automotive LPG tanks installed as standard in passenger cars from the largest makers, including Renault, Fiat, Opel, and Hyundai.

Challenge – strategy

In 2011, Słupsk-based STAKO was acquired by a new owner, the U.S. corporation Worthington Industries. According to its corporate policy, individual brands were to be phased out to make room for one multi-brand: Worthington Industries. This process also concerned STAKO, which had been an undisputed world leader in automotive gas tank production for years.

Was this the right choice? The company’s management asked us this question almost a decade later.

This project was a great challenge for us from the start. We had to learn about a new industry and conduct thorough desk research, while showing a great deal of patience and humility. The first stage involved fully understanding the situation of both the STAKO brand and its market environment, including its history.

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