The task assigned to Rio Creativo was to design a brand identity system of maximum functionality which would also bring a breath of fresh air to the Polish political scene.
At the same time, the system needs to bear a clear, concise and vivid communication in all possible channels, most importantly social media, spectacular events and television. We made a conscious move away from the serious and solemn tone towards one that is more optimistic, joyful and fresh.
The founding convention of Spring was held in Warsaw on 3 February 2019. One week later, Newsweek reported that the latest poll gives Wiosna over 16% support. Its reach on the Internet was 17.5 million / 73K mentions.