One of the tools to help this change happen and build the Słupsk brand is professional branding. Rio Creativo was commissioned to create a flexible, multidimensional visual identity system of the city that would simplify public authorities or investors.
The brief had a clear message – the new logo must reference the city’s coat of arms. Therefore, the griffin and three waves of the Słupia River are part of the main creative concept.
The heritage and tradition as well as the rich history of Słupsk were combined with latest design which will effectively function both as the city seal and on a smartphone screen. The new visual identity system is reasonable and organised. Its modular construction does not allow many changes in the application. We decided to leave room for creativity, but on strictly defined terms. The new CI is being implemented and it starts being visible in the urban space. We have institutions, municipal companies and other units using it. We are certain that Słupsk has gained an effective and inclusive tool to narrate the city’s brand in the 21st century.”