Media and Art Festival in Darłowo
Once a year, there is an event at the Polish seaside that brings together outstanding representatives of culture, media, and politics as well as huge crowds. It’s where you can talk (and learn) about ideas, values, achievements as well as art in its broad sense, including the art of living and the art of choice, while enjoying summer vibes in an informal and friendly atmosphere.
The event is called the Media and Art Festival (Polish: Festiwal Media i Sztuka), it takes place in Darłowo and the town officials dub it „the fifth element.” Held on a sandy beach, right by the lighthouse, it’s a place for inspiring meetings and discussions. During the festival, the wharf by the Marina Royale complex bustles with lectures, concerts, and other worthwhile events.
So far, festival guests have included the likes of Krystyna Janda, Krzysztof Kowalewski, Danuta Stenka, Stanisław Tym, Robert Więckiewicz, Marian Dziędziel, Jan Nowicki, Andrzej Seweryn, Marian Opania, Marcin Meller, Grzegorz Miecugow, Prof. Jerzy Bralczyk, Fr. Jan Kaczkowski, and Maria Czubaszek.
While all the emotions have now subsided, the three weeks of preparations leading to the 10th edition of the festival were really busy for Rio. The town officials knew this edition had to be special because the event had not taken place over the previous two years.
Rio was responsible for designing a visual identity that would be flexible and developmental enough to enable its future use in a refreshed form for each edition. Four days of panel discussions held right in the middle of the summer holidays are embedded in the festival’s DNA.
We had to work out a graphic design that would be on a par with the tremendously serious and existential topics. On the other hand, the context of summer holidays at a seaside resort suggested solutions that would also appeal to casual visitors from surrounding guesthouses and hotels. And sometimes they are more interested in the price of fish & chips than literary awards ;)
Principles behind the new visual identity
The concept for our graphic design refers to the key elements of the Media and Art Festival, i.e. discussions and conversations. This idea is manifested in the logotype in the form of artistic speech bubbles with the name of the festival inscribed. The system is also characterised by simple and concise communication spanning all visual materials, including programme flyers, posters, social media, urban outdoor media, and gadgets.
Check out the after film
summing up the 10th edition available on the Media and Art Festival’s fanpage.