Fragnar is a new brand on the market of natural dog chews. The concept was created with four-legged friends of pet owners in mind - Frania and Ragnar, who have become the brand's heroes.
Natural dog chews are not only a form of snack, but also an element of training and effective satisfaction of canine needs. Unsatisfied needs can lead to boredom or, on the contrary, aggression and hyperactivity. Pet owners' awareness of dog nutrition is growing, which is why they opt for natural, high-quality products. That's exactly what Fragnar chews are like.
When designing the visual identity for Fragnar, we had in mind the values it represents. It's not just about highlighting the natural character of the products and their simple ingredients, but also about fun and activity, which are guarded by Frani and Ragnar.
The main carrier of the brand is the products themselves, so we focused heavily on them when designing the logo and key visual. We knew that communication had to be expressive, both in the symbol itself and on the packaging, which had to stand out on the market. The concept was complemented by animal illustrations, which we used to divide the assortment by type of meat. The plastic and dynamic identity uses irregular elements reminiscent of stickers with slogans. It is complemented by a natural, yet vibrant color scheme.