Media i Sztuka Festival - refreshing

The concept was based on the idea of blending, merging, and intertwining themes, views, and ideas, reflecting the atmosphere of summer events bathed in the holiday sun. The new identity seamlessly combines the fresh approach with what the brand has always represented, ensuring it remains unmistakably recognizable as the Media i Sztuka brand.

The refreshed color palette and simple yet distinctive typography reflect both the seriousness of the topics discussed and the relaxed, summery vibe of the festival in Darłowo. The new visual identity brought a fresh energy to the event, ensuring participants had a unique experience.

This year's main themes were curiosity, inspiration, and motivation to act. Curiosity drove people to ask questions and step outside their homes, inspiration flowed from conversations, meetings, and culture, and motivation led to action.

The festival wasn't just about inspiring meetings with exceptional guests who shared their stories. The program was rich with workshops and debates on a variety of topics – from the most important books of 2023, through social and political events, to environmental protection, women's issues, travel, and memories of the PRL era. There was also a relaxation and entertainment zone for both children and adults.