Doram design

Doram brand strategy and DNA

Building customer relationships is paramount in Doram design’s world. Here, the sense of individuality and the desire to understand customer’s needs is combined with the team’s creativity and inspired energy. Unique forms of expression can thus be precisely captured and transformed into stylish, tailored garden furniture.

Visual identity

We chose to combine modernity, elegance as well as simplicity and give it all a new, fresh form. White colour, pastels, minimalism, plus a sense of harmony and peace convey Doram design’s spirit. Quality manifested in each element — photographs, typography, and composition – is an integral part of brand communication. When selecting printing materials, we also factored in attention to detail and sensory impressions.

Customer journey

The Internet remains the first and most important touchpoint for the brand and its customers. That is why Rio Creativo was tasked with finding a balance between UX and branding as well as developing a concept for an online shop that would speak the language of Doram design, while ensuring effective sales.

Thanks to the new strategy and the resulting visual identity, Doram design takes the customer on a journey across its world that is inspiring, seductive, and stimulating to all the senses.