Our task was to come up with an idea for communication and to design a new visual identification system for the school. After workshops with the staff, analysing the materials and meeting with the students who were most engaged in the school’s life, we decided, both innovatively and boldly, to show the changes which were in progress and the new direction the school has taken; to present Pomeranian University as an educational facility, which gives priority to high educational standards, development and pioneering technologies as well as keeping in touch with its students, while still remembering about its humanist soul.
During the process of designing, we decided against the griffin, which, despite years of functioning, failed to become a distinctive symbol of the school and didn’t evoke positive associations. Instead, we focused on the acronym formed by the first letters of the Polish name of the school (Akademia Pomorska) – „AP”, which is extremely popular among the students and city residents. The new identification has two faces: a serious and low-key one for official communication purposes and a very unconventional one in communication with student and candidates. We are certain that the tool we have designed will help Pomeranian University get back its large-scale popularity, also outside the region.