Connect the dots.


Our task was to create a visual identification system, which would reflect an innovative approach to teaching. Before we sat down to the first pencil sketches, however, we had to answer one key question: how to look at school with the eyes of a child?

It is noteworthy that this school stands out because, among others, it values dealing with emotions, creative problem-solving or the ability to verify facts as much as A in maths.
The main idea was to connect the worlds of children and adults using visual communication, and thus create a logo which would be worn with pride by both the school staff and the students. We already know the adult point of view, but in order to see school from a child’s perspective, we needed to approach the designing process from a similar angle.

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