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We create brands the world loves. - a free COVID-19 information system is a unique project for us, as its lion’s share was created in March 2020, during the total lockdown. The streets were empty, you could only leave the house alone, special shopping hours for seniors were introduced, service points were closed and the number of customers in shops was radically reduced. People under 18 were not allowed to stay alone in the public space.

Hotels, shopping centres, hairdressing salons, offices and restaurants were closed. Even access to forests, parks, boulevards and beaches was limited and borders were closed. The whole world held its breath, and so did we. But the stagnation lasted only a moment and, for the home-office team of Rio Creativo, the first weeks of the pandemic became the most intense project period in years. We were pulled out of this temporary standstill by Charles Kasprzak who appeared in Rio along with an idea for a universal graphic system for COVID-19 prevention.

The coronavirus pandemic has been a really strange time for us all. We are facing, and will continue to face, fear and uncertainty about our own as well as our loved ones’ health, about our jobs, about the future. We had to change the way we function every day, reorganize our work, education and childcare. Crises are always a test of interpersonal relations, including those with clients. We do not know when we will go back to our “everyday life” and whether normal life as we know it will return at all. We cannot predict how the situation will develop, we do know, however, that we succeeded in creating a unique project together.

And despite the fact that currently individual countries are defrosting their economies and significantly loosening the restrictions, the situation caused by the COVID-19 pandemic is still developing dynamically. The number of infected people is increasing, which paralyses both social and economic life around the world.

We have been keeping a close eye on the situation and following the development of the pandemic worldwide. Based on the experience of other countries, as well as on reliable sources (such as WHO, Ministry of Health), we know how important it is for everybody to know the safety rules.

That is why we created a complete collection of information on coronavirus prevention, including hygiene rules and daily procedures. These materials may become an effective weapon in the fight against the pandemic, protecting not only the company’s crew but also the local community. We have developed and implemented a system of over 50 graphics and pictograms, translated the instructions into the language of visual communication to make them understandable for everyone.

002 - Oursafety-covid-19-grafiki.pngWe also created an employee package containing safety information, the most important contacts and procedures, masks with instructions for use, and even colouring books for children bored with quarantine. The packages could be distributed in physical form to the employees or sent via email.


Oursafety is addressed to people responsible for public life as well as those in charge of production plants, factories or shops.

The materials are available at, where they can be downloaded and printed free of charge.

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