SŁOWIK GROUP
Correct body posture plays a fundamental role in our daily lives. Not only does it affect our appearance, but it is also of great importance for our health and well-being. The Słowik (Nightingale) Group has been offering the highest quality orthopaedic and preventive foot health services for decades. Their customised products help to minimise discomfort and pain and improve the standard of living.
The Słowik Group's mission is to give vulnerable people hope of recovery and enable them to return to a fulfilling life.
When we, as Rio Creativo, were asked to create a visual identity for the company, we knew it should have a decidedly humanistic dimension. We wanted to break the stereotypical approach of the medical industry, to show the closeness and support that the Słowik Group's specialists have for their clients and patients. We therefore decided to move away from the medical climate typical for this product category.
When we, as Rio Creativo, were asked to create a visual identity for the company, we knew it should have a decidedly humanistic dimension. We wanted to break the stereotypical approach of the medical industry, to show the closeness and support that the Słowik Group's specialists have for their clients and patients. We therefore decided to move away from the medical climate typical for this product category.
Strategy
Naming
Visual identity
--
2022
Instead, we appealed to the archetype of the brand; a companion and protector who, in the form of Nightingale, is a guide and support in the difficult process of convalescence and recovery.
The result of our work is the Słowik Group's visual identity, which fully captures their humanistic approach and the essence of their mission - to offer the highest quality services, proximity, support and hope to people in distress.
The result of our work is the Słowik Group's visual identity, which fully captures their humanistic approach and the essence of their mission - to offer the highest quality services, proximity, support and hope to people in distress.
#TeamRio:
Marek Guziński
Marta Zarzycka
Małgorzata Sokołowska
Marcin Zgórski
Client:
Aldona Słowik
Karol Słowik
Marek Guziński
Marta Zarzycka
Małgorzata Sokołowska
Marcin Zgórski
Client:
Aldona Słowik
Karol Słowik
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+48 59 307 00 06
biuro@riocreativo.pl
biuro@riocreativo.pl
Rio Creativo Sp. z o.o.
Mickiewicza 26/2
76-200 Słupsk
Mickiewicza 26/2
76-200 Słupsk
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