Gastro Ninja
Gastro Ninja
Gastro Ninja is an application designed by restaurateurs for restaurateurs, based on transparency, honesty, and mutual support. It is also a tool for customers who wish to actively support local gastronomy, offering them the opportunity to directly connect with their favorite venues. Unlike other online ordering platforms, which often rely on high fees and do not promote direct relationships between restaurants and their clients, Gastro Ninja focuses on closeness and cooperation. As a result, restaurateurs not only gain a tool for efficient sales but also build lasting relationships with their customers.
Context
The online ordering segment and the gastronomy industry in Poland are rapidly developing, from food trucks to luxury restaurants, combining tradition with modernity. Technological progress, changes in customer preferences, and the economy drive culinary innovations, making it easy to order food.
How does it work?
With Gastro Ninja, every order turns into loyalty points, which can be exchanged for free dishes at your favorite restaurants. It's simple: eat, collect points, and enjoy freebies! Moreover, Gastro Ninja introduces a competitive element - you can challenge friends to Ninja-duels and fight for additional points and bonuses. With Gastro Ninja, every spent zloty is a step closer to tasty rewards.
From the restaurateur's perspective, Gastro Ninja can become a key tool in supporting their business in building customer loyalty and increasing their satisfaction.
Process and Implementation
Rebranding offers a great opportunity to refresh its image. The previous branding of Gastro Ninja did not reflect the realities of its market position and ambitious plans.
Further development required a new, tailored visual identity. Our approach was based on an in-depth analysis of the needs and expectations of both app users and restaurateurs. We reformulated the brand communication to better reflect its mission and values while maintaining the lightness and accessibility of the message. The new visual identity, which combines freshness and dynamism, distinguishes Gastro Ninja from the competition, while also emphasizing its role in promoting sustainable consumerism, for example, through the zero-waste function, which allows restaurateurs to save food from being wasted and customers to purchase it advantageously.
Logo
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2023
#TeamRio:
Marek Guziński
Marcin Jakowczyk
Marcin Zgórski
Client:
Gastro Ninja
Effects
The rebranding of Gastro Ninja not only refreshed its image but also significantly increased user engagement and brand recognition. By focusing on the unique value proposition for users and partners, Gastro Ninja has gained new energy for further development and expansion.
Summary
Working on the Gastro Ninja project was an opportunity for us to show how strategic thinking about the brand and focusing on user needs can bring tangible business benefits. Our approach, combining professionalism with lightness and creativity, allowed Gastro Ninja not only to renew its brand but also to strengthen its position as a leader in innovative local gastronomy. Now is the time for expansion!
Are there big challenges ahead for your organization? We can help you.
Talk to us.
biuro@riocreativo.pl
Mickiewicza 26/2
76-200 Słupsk
#SłupskaRobota
