Sierakowice is a commune situated in the north of Poland. Although it is small, it is very aware of its assets and opportunities that stem from them. One of the ideas for utilising its potential and making communication coherent was branding. The conception is based on characteristic Kashubian patterns, which is a direct reference to the first school of embroidery, the history and tradition of Sierakowice.
What is more, in order to prevent communication chaos, the commune has been devided into zones. Each zone has been assigned a particular symbol. This way, every outgoing piece of information has its own category and reaches the recipient more efficiently. To complement the whole project, we have created Corporate Identity Guidelines.