Figura Development is a company with aspirations that boldly entered the Koszalin real estate market. Our task was to create the firm’s brand concept and translate it to a brand identity system so that the clients and residents could associate their investments with the Figura brand.
Professional through and through
As a family firm, Figura Development places utmost importance on the quality of its endeavours and the same was expected of the new brand concept. The company mission is to build top quality modern flats and apartments that provide both comfort and safety. They care about every single detail and select only the best materials in Poland and abroad. Therefore, its buildings will be among the most aesthetically pleasing and functional in Koszalin. We used this practical approach to create a responsive website so that the people passing a Figura Development investment could quickly learn about the company’s offer on their mobile device. The remaining elements symbolise the high standard of the services provided by the investor and the consistent design reflects the clear direction they took in their first housing projects.
A long-run project
Another characteristic feature of this developer is comprehensiveness. They reach people who treat their flat as an investment or are looking for a long, peaceful future for their family. The company provides support during the entire purchasing process as well as a guarantee and post-purchase service. In order to reflect their aspirations, we designed the most important elements of the Figura Development brand identity, which are connected to its premiere investment – Grunwaldzka 14. The aim they have in mind is to become a leader on the Koszalin real estate market. Therefore, in the process of creating the brand identity elements, such as the logo or the website, we focused on the timeless character of the design, which, much like the development projects, will fulfil their function for many years to come. We are happy to participate in the development of a brand that will soon be recognizable not only on the local market.